Spring 2020 Graduate and Professional Studies Catalog 
    
    Oct 01, 2022  
Spring 2020 Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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BUS 6025 - Applied Research Methods


(3)

This course provides the skills and tools needed to understand, evaluate and design a research method to conduct studies and use data that will inform managerial decisions in the workplace.  Students will learn the process of developing a research method designed to achieve specific research objectives, and then create a method, using appropriate data collection and data analysis (quantitative, qualitative and mixed analysis).  Topics include the use of secondary and primary research, customer relationship management (CRM) databases, big data, social media listening and analytics as these topics apply to the decision-making research process.

Prerequisite(s): Quantitative Techniques/Statistics Leveling Module



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