Spring 2020 Graduate and Professional Studies Catalog 
    
    Jun 25, 2022  
Spring 2020 Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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BMK 3050 - Social Media and Digital Marketing


(3)

A study of the social media and digital marketing issues relevant to marketers. Topics include the use of social media platforms to develop customer relationships, digital elements of marketing variables, e-consumer behavior, website development issues, analytics, measurement, and search engine marketing.  

Prerequisite(s): BMK 3032  



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