Spring 2020 Graduate and Professional Studies Catalog 
    
    Jun 25, 2022  
Spring 2020 Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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BMK 3034 - Professional Selling and Sales Management


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Overview of the role of a sales person and of the sales function. Development and execution of sales presentation with attention to prospecting, sales call planning, the approach, the presentation, negotiation, closing and after-sale follow-up and service. Selected sales management topics include recruiting, training, motivating, and evaluating salespeople, as well as ethical issues and perspectives. 

Prerequisite(s): BMK 3032  



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