Spring 2021 Graduate and Professional Studies Catalog 
    
    Dec 03, 2021  
Spring 2021 Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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BMK 3032 - Principles of Marketing


(3)

A study of the role of marketing in the organization, in society, and in a global economy. Topics include market analysis, consumer and business marketing, product planning, pricing, distribution, promotion, and ethical issues. Special emphasis will be given to marketing strategy formulation. 



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