Spring 2021 Graduate and Professional Studies Catalog 
    
    Nov 30, 2021  
Spring 2021 Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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BMK 3033 - Consumer and Organizational Buying Behavior


(3)

A study of how individuals process information and make purchase decisions. Topics include internal influences such as consumer psychology and personality, and external influences such as social environment and situational influences. A qualitative research study will provide special emphasis on understanding buying behavior to develop a marketing strategy.

Prerequisite(s): BMK 3032  



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