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May 26, 2022
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BMK 3036 - Integrated Marketing and Sales Communications
(3)
A study of the marketing and sales communication functions. Topics include creative strategy and content, advertising media strategy and selection, public relations, sales promotions, personal selling theory, and ethics in marketing communication. Special emphasis will be given to developing an integrated marketing communications plan and a corresponding sales presentation to a client.
Prerequisite(s): BMK 3032
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