Spring 2021 Graduate and Professional Studies Catalog 
    
    Dec 03, 2021  
Spring 2021 Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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BMK 3050 - Digital Marketing Essentials


(3)

A study of digital marketing theory, issues, strategies, practical uses and channels. Topics include the various digital elements of marketing variables, e-consumer behavior, website development design and implementation, analytics measurement, search engine marketing, mobile marketing and social media platforms to develop customer relationships.

Prerequisite(s): BMK 3032  



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