Marketing, B.S. Business Administration

Program Learning Outcomes

Students who complete the program in Marketing will be able to :

1. Demonstrate general knowledge of theories and practices in the core areas of business. 
2. Critically analyze and apply business knowledge to solve complex business situations.
3. Demonstrate effective business communication through both written and verbal means. 
4. Formulate decisions informed by ethical attitudes and values.
5. Collaborate effectively in teams.
6. Demonstrate in-depth knowledge of marketing theory and concepts.
7. Apply marketing knowledge and concepts in the analysis of a marketing strategy.

Lower Division Requirements

• BUS 100 - Introduction to Business and Systems (3)
• ECO 101 - Principles of Macroeconomics (GE) (3)
• ECO 102 - Principles of Microeconomics (GE) (3)

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• MTH 153 - Mathematical Analysis for Business and Economics (3) Or
• MTH 173 - Business Calculus (GE) (3)

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• MTH 203 - Introduction to Statistics (3)
• BUS 201 - Legal Environment of Business (3)
• MGT 212 - Principles of Management (3)
• ACC 201 - Principles of Financial Accounting (4)
• ACC 202 - Principles of Managerial Accounting (3)

Total: 28 Units

Upper Division Requirements

• BUS 313 - Administrative Communication (3)
• BUS 480 - International Business (3)
• BUS 489 - Internship in Business (1-3) 3 units required
• FIN 335 - Business Finance (3)
• MKT 332 - Principles of Marketing (3)
• MKT 333 - Consumer and Organizational Buying Behavior (3)
• MKT 334 - Professional Selling and Sales Management (3)
• MKT 336 - Integrated Marketing Communications (3)
• MKT 350 - Social Media and Digital Marketing (3)
• MKT 432 - Marketing Research (3)
• MKT 460 - Marketing Strategy (3)
• MGT 488 - Strategic Management (3)
• MGT 488L - Strategic Management Lab (0)

Total: 36 Units

Major Total: 64 Units

Recommended

 Cross-cultural experience

• PHL 211 - Ethics (GE) (3)

Note(s):

• ECO101 or ECO102 fulfills the general education Social World Requirement.
• MTH173 fulfills general education Problem Solving Requirement, but MTH153 does not. 
• PHL211 fulfills the general education Philosophy Requirement.