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Feb 28, 2021
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2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]
Marketing, B.S. Business Administration
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Program Learning Outcomes
Students who complete the program in Marketing will be able to :
- Demonstrate general knowledge of theories and practices in the core areas of business.
- Critically analyze and apply business knowledge to solve complex business situations.
- Demonstrate effective business communication through both written and verbal means.
- Formulate decisions informed by ethical attitudes and values.
- Collaborate effectively in teams.
- Demonstrate in-depth knowledge of marketing theory and concepts.
- Apply marketing knowledge and concepts in the analysis of a marketing strategy.
Lower Division Requirements
Upper Division Requirements
Recommended
Cross-cultural experience Note(s):
- ECO101 or ECO102 fulfills the general education Social World Requirement.
- MTH173 fulfills general education Problem Solving Requirement, but MTH153 does not.
- PHL211 fulfills the general education Philosophy Requirement.
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Return to: Degree Program Information
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