2018-2019 Undergraduate Academic Catalog 
    Sep 25, 2022  
2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.S. Business Administration

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Program Learning Outcomes

Students who complete the program in Marketing will be able to :

  1. Demonstrate general knowledge of theories and practices in the core areas of business. 
  2. Critically analyze and apply business knowledge to solve complex business situations.
  3. Demonstrate effective business communication through both written and verbal means. 
  4. Formulate decisions informed by ethical attitudes and values.
  5. Collaborate effectively in teams.
  6. Demonstrate in-depth knowledge of marketing theory and concepts.
  7. Apply marketing knowledge and concepts in the analysis of a marketing strategy.

Total: 28 Units

Total: 36 Units

Major Total: 64 Units


 Cross-cultural experience


  • ECO101 or ECO102 fulfills the general education Social World Requirement.
  • MTH173 fulfills general education Problem Solving Requirement, but MTH153 does not. 
  • PHL211 fulfills the general education Philosophy Requirement.

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