Marketing Minor

A minor in Marketing is for students who are interested in an understanding of marketing concepts and applications, but who do not want to pursue a major in marketing.

Lower Division Requirements

Choose two (2) of the following:

ACC 2000 - Principles of Accounting for Non-Business Majors (3) **
ECO 1000 - Survey of Economics (GE) (3) *
or ECO 1001 (3) Principles of Macroeconomics (GE)*
or ECO 1002 (3) Principles of Microeconomics (GE)*
MGT 2012 - Principles of Management (3)

Total: 6 Units

Note(s):

* Fulfills the general education Social World Requirement.

** ACC 2001 and ACC 2002 sequence may be substituted for ACC 2000 .

Upper Division Requirements:

MKT 3032 - Principles of Marketing (3)

Choose three (3) of the following:

MKT 3033 - Consumer and Organizational Buying Behavior (3)
MKT 3034 - Professional Selling and Sales Management (3)
MKT 3036 - Integrated Marketing Communications (3)
MKT 3050 - Social Media and Digital Marketing (3)
MKT 4032 - Marketing Research (3)