2020-2021 Undergraduate Academic Catalog 
    Feb 26, 2021  
2020-2021 Undergraduate Academic Catalog

Marketing, B.S. Business Administration

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Program Learning Outcomes

Students who complete the program in Marketing will be able to :

  1. Exhibit general knowledge of theories and practices in the core areas of business. 
  2. Critically analyze and apply business knowledge to solve complex business situations.
  3. Demonstrate effective business communication through both written and verbal means. 
  4. Formulate decisions informed by ethical values.
  5. Collaborate effectively in teams.
  6. Exhibit an in-depth knowledge of marketing theory and concepts.
  7. Evaluate a marketing strategy based on marketing knowledge and concepts.

Total Upper-Division: 36 Units

Major Total: 64 Units



  • ECO 1001  or ECO 1002  fulfills the general education Social World Requirement.
  • MTH 1073  fulfills general education Problem Solving Requirement, but MTH 1053  does not. 
  • PHL 2011  fulfills the general education Philosophy Requirement.

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