Spring 2021 Graduate and Professional Studies Catalog 
    
    Jul 01, 2022  
Spring 2021 Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

Bachelor of Business Administration (BBA) with a Concentration in Management and Marketing


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Program Description

The Bachelor of Business Administration (BBA) with a Concentration in Management and Marketing provides students who attain an Associate of Science in Business Administration degree or complete equivalent coursework with a means to complete a quality four-year bachelor’s degree in business. Students who complete the BBA will be prepared to lead organizations through core knowledge in management and marketing, and skilled business practices including critical analysis, communication, problem solving and ethical values.

The BBA with a Concentration in Management and Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Learning Outcomes


Students who complete the Bachelor of Business Administration with a Concentration in Management and Marketing will be able to:

  • Exhibit general knowledge of theories and practices in the core areas of business.
  • Critically analyze and apply business knowledge to solve complex business situations.
  • Demonstrate effective business communication through both written and verbal means.
  • Formulate decisions informed by ethical values.
  • Collaborate effectively in teams.
  • Exhibit an in-depth knowledge of management theory.
  • Propose organizational improvements using management knowledge and concepts.
  • Exhibit an in-depth knowledge of marketing theory and concepts.
  • Evaluate an integrated marketing communication plan using marketing knowledge and concepts.

Graduation Requirements


In order for a student to earn and receive the Bachelor of Business Administration (BBA) with a Concentration in Management and Marketing in the 2+2 program, all of the following requirements must be met:

  1. A total of 120 semester units must be earned with an overall 2.000 grade point average and all general education requirements met.

  2. Completion of an Associates degree in Business Administration, containing 60 semester units of business core and general education or equivalent coursework that meets approved requirements. For certain community colleges, students in the PLNU BBA Program at the same location in which they completed their Associates degree coursework will be required to have their Associates degree conferred before graduating with their PLNU BBA degree.

  3. Completion of the required 60 units in the Bachelor of Business Administration (BBA) with a Concentration in Management and Marketing from Point Loma Nazarene University with a minimum grade of “C” in each course and an overall 2.750 grade point average for the BBA semester units. Students may repeat courses in which they earn a grade lower than C a maximum of two times.

  4. Application for graduation must be made prior to the start of the final semester. All program requirements must be complete prior to participation in Commencement ceremonies.  All candidates must complete all program courses to participate unless all of the following are met.

  • There are no more than six (6) units lacking to complete the required 120 unit minimum, and
  • There is an approved plan to complete remaining units in the immediately following term. 
  1. Payment in full of all tuition, fees, and other financial obligations owed to the university, including a degree processing fee.

Admissions Requirements


To be admitted to the Bachelor of Business Administration (BBA) with a Concentration in Management and Marketing program, the following requirements must be met:

  1. Complete an Associates degree in Business Administration containing 60 units of business core and general education or equivalent coursework that meets approved requirements:

    1. with a minimum cumulative GPA of at least 2.750

    2. from an accredited institution that meets approved requirements

    3. as evidenced by an official transcript sent directly from each institution attended. (*)

  2. Submit an application for admission.

  3. Complete an interview with the Associate Dean of Professional Business Education.

NOTE: All students are expected to have some proficiency with computer technology (email, Internet, spreadsheets and word processing) and own their own personal notebook computer for the duration of their enrollment in the program.

*Only courses from a regionally accredited institution will be considered for transfer.

General Education


The following 36 credit units of general education core requirements are required for graduation and it is advised that they be completed prior to beginning a course of study

  1. Communication-6 semester units (of which one course must be in English Composition)

  2. Humanities/Fine Arts-6 semester units (at least one course must be from the following: literature, art or music appreciation, art or music history, fine arts or history)

  3. Natural Science and Math-6 semester units (at least one course must be in Math)

  4. Social and Behavioral Sciences-6 semester units

  5. Bible, Theology, Philosophy and Ethics-6 semester units (at least one course must be taken from PLNU)

  6. An additional 6 semester units must be earned in any of the above areas

*General education deficiencies of two (2) courses, or up to eight (8) semester units, may be completed after admittance.  If the anticipated courses remaining are 4 units, a deficit of 8 units may be completed after admittance. 

Required Courses


Total PLNU units: 60 units


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